Assumption Life, presenting sponsor of this 10th edition of the Acadie Rock Festival

8/5/2021 12:00:00 AM

The Acadie Rock Festival unveils its 10th edition programming

Moncton, N.B., Thursday, July 15, 2021 – The Acadie Rock Festival, produced by the Aberdeen Cultural Centre in partnership with the City of Moncton, and whose official presenter is Assumption Life, unveiled this past Thursday, July 15 the programming for its 10th edition that will be held from August 13 to 20, 2021.  To celebrate this 10th anniversary as well as its reunion with its audience, thirty or so events will be offered in music, poetry, visual art, dance, theatre, and cinema, in which artists from the four corners of this modern and multi-faceted Acadia that is honoured every year will participate!

Music shows will be back in force for this edition, featuring favourite artists from Acadie Rock. Les Hôtesses d’Hilaire, Maggie Savoie, Christine Melanson, Les Improbables, P’tit Belliveau, Joey Robin Haché and Le Coude will return to the stage alongside more emerging artists such as Jonathan Sonier, Sluice, Baie, Kelsey Albert or Écarlate, winner of the Gala de la chanson de Caraquet 2021. The latter two and singer-songwriter Daniel Léger will perform as part of Musi’cook, a summer initiative organized by the Village of Memramcook.

Building on the success of the August 15, 2020, television show, Acadie Road: un road trip musical et poétique, the team is proud to announce a new program named La Fête de l’Acadie: Tableau de backyard, inspired by a collection of poetry from Acadian poet Guy Arsenault and written by Céleste Godin. Co-produced with the Congrès mondial acadien 2024, directed by Kevin McIntrye and broadcast on ICI Radio-Canada, it will feature more than 60 artists including Lisa LeBlanc, 1755, les sœurs Richard, and many others, from New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland, and Louisiana.

This show, the highlight of the program, will be part of a day of festivities specific to August 15. Live performances will take place from the Parc des arts du Sommet, featuring the Quebec dance troupe Zeugma, musical performances by Menoncle Jason and Spoutnique, and Acadian drag queens Barb Wire, Sami Landri, Rose Beef. A concert by Les Hay Babies will close the Acadian National Day.

The Menu de Backyard, which is new this year, will be a real nod to Guy Arsenault’s poetic work and his taste references typical of the 1970s Moncton.Bois de Popsicle, Jardin de Peppermint, Rhubarbe Volée”are flavours that will once again be available in local businesses to the delight of the festivalgoers’ nostalgic taste buds.  Throughout the festival, the public will be able to explore the city through the eyes of this famous collection by visiting various participating locations.

As a multidisciplinary festival, it is an opportunity for its many and loyal partners to present events throughout the summer. Thus, the Frye Festival will offer two not to be missed literary and poetry events: the FestiJeunesse for children between 2 and 10 years old and the famous Frye Jam featuring the best poets of the region, accompanied by the jazz group Les Païens.  The Fédération des jeunes francophones du Nouveau-Brunswick will organize the finale of Accros de la chanson as well as a visit organized by the Musée acadien de l’Université de Moncton retracing the 50 years of existence of the FJFNB.
The visual arts will not be left behind as the Acadie Rock Festival will be an opportunity to inaugurate the brand-new art gallery located on the 2nd floor of the Aberdeen Cultural Centre, which premieres August 13 with Le Grand Verre exhibition by artist Maryse Arsenault.  Ten other Acadian artists will participate in the 10X Acadie Rock collective project of the Imago print studio, drawing specifically on the 10 years of creative and remarkable posters from graphic artists Mark Young and Catherine Arseneault

As for the theatre and cinema, the Satellite Theatre will offer three performances of Pépins, un parcours de petites détresses at the Verger Belliveau in Memramcook.  The play, having already seduced the public with its only performance in 2020 because of the pandemic, features comedians Bianca Richard, Caroline Bélisle, Florence Brunet, and Katrine Noël. Through Monologues monctoniens du passé, the Capitol Theatre Academy will invite families to go back to the 1920s to meet colourful personalities of the region.  Finally, FICFA will return with a world premiere production as part of l’Acadie suit son COURT, this time directed by artist and filmmaker Angie Richard.

Éric Cormier, director of Acadie Rock, recalls that the effort to adapt is a collective one: “The cultural industry continues to reinvent itself, and the festival is proud to once again bring together various partners that have also been affected by the special context of the 2021 public health crisis in order to jointly present our events.”

Sébastien Dupuis, President and CEO of Assumption Life, explains the importance of the support provided: “At Assumption Life, we know that our Acadian identity is partly linked to gatherings and because of the COVID-19 pandemic, we all feel the need to come together once again.  As a leader in community engagement, we are proud to be Presenting sponsors of this 10th edition of the Acadie Rock Festival, which will offer a varied and multidisciplinary program, while highlighting the talents here in Acadia.  Assumption Life is proud to make a difference and support our French and Acadian artists.”

Rejean Boudreau, Vice president and Head of organizational development and customer experience at Assumption Life adds: “The COVID-19 pandemic raging globally and here in Acadia has meant that we have had to keep our distances and practice “physical distancing” with our friends and loved ones to protect ourselves and others.  With the progress made in recent months, we can now do something very dear to us here in Acadia: we can finally come together. We wish you all an excellent festival, rich in experiences and discoveries.  I will end with a quote from Gérald LeBlanc, about the collection "Acadie Rock" by poet Guy Arseneault: « L'univers comme phénomène se déroulait là où nous étions, avec nos variantes, avec cette musique qui traversait tout ça, bref, que cétait OK de vivre icitte et de l'écrire. Acadie Rock, acadielove, pour longtemps encore... » Bon festival à toutes et tous ! »

The entire program is available at  Reservations for concerts will be made as soon as the sanitary measures and capacities for outdoor sites are confirmed for August. The Acadie Rock Festival is made possible thanks to the contribution of the Canadian Government, its official presenter Assumption Life and all its valued partners.
For information and interviews with the Assumption Life team:

Thomas Raffy
Director, Marketing and Communications
Assumption Life
506 870-9153 ext. 5194
About the Acadie Rock Festival
Produced by the Aberdeen Cultural Centre, the Acadie Rock Festival was created in 2012 in Moncton, New Brunswick.  A multidisciplinary event that presents a rich selection of Acadian culture that is more alive than ever, whether it be in the field of music, visual arts, poetry, or dance.  To the delight of its founders, Acadie Rock, whose name comes from Guy Arsenault’s famous collection of poetry, has grown exponentially and now has thousands of festivalgoers.

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